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HELTEC Computer Consulting will offer small office, Medium Office /home office business owners a quick-response, reliable source of technical help for customers IT needs.
There appear to be four main classes of competition, the largest of which consists of individual proprietors and smaller consulting firms such as HCC. The competitive edge for HCC will be to expand on already existing relationships.
The less traditional sort of short term assignment helping a company solve a software or hardware related problem. Includes both emergency and non-emergency technical assistance.
The more traditional form of consulting, including regular system maintenance, software and hardware upgrades, and network administration. The owner's particular area.
This will include such things as consulting on major purchases, system/network installation and testing, Cloud service implementation and migration and major disaster recovery.
HELTECH Computer Consulting will start with some basic self-generated literature to establish initial positioning:
A national catalog sales paper goods company has a wonderful line of blank papers with a computer theme that will serve as the "look" for HCC.
Mainly published on Atrif newspaper.
The theme paper is available in various formats for use as company stationery.
Eventually a website will be developed as an "electronic brochure" as well as a resource site for the owner's established client base.
Likewise, pre-printed paper is available, along with software templates for generating brochures
As common problems/solutions are encountered and solved, a set of standardized templates for initial responses will be developed.
Usually employed by larger companies that can afford the fixed cost of a salaried or hourly employee.
Larger network and telecommunications consulting firms - Large, known-name companies.
Individual proprietors & smaller consulting firms - As noted elsewhere in this plan, the bulk of Yellow Page advertisements.
Computer and electronics stores offering consulting services.
Technology is, of course, vital to the success of HELTECH Computer Consulting. It is imperative that the owner stay up-to-date on the latest technological developments in the computer industry. In addition, it will be important to devote a reasonable portion of each year’s revenues toward upgrading the equipment and software used by HCC in its normal operations.
Home Office Businesses, Small Businesses, Medium Businesses and Large Businesses.
The largest and most logical target markets for HCC are the Small and medium size Businesses.
While there are a fair number of competitors in the local area, they seem to be widely specialized and widely sized.
Entrepreneur Magazine suggests six market segments as a starting point:
HELTECH Computer Consulting will focus on the top market segments only – an intently focused marketing strategy.
Three primary market trends seem to be most important in this industry:
These trends are predicted by industry experts to continue well into the next century.
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